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AdvoCare® weight loss products are one of the foundational components of your AdvoCare® business. Many customers become acquainted with both the product line and the business opportunity through this one product segement. Proper positioning of this product segment in the marketplace is critical to your long term success as an AdvoCare® distributor. In todays virtual world, Facebook is one of the greatest resources available to you. When used correctly Facebook can become a powerful marketing engine for your business. Here are a few simple steps that can maximize the effectiveness of this powerful online community.

Boasting a membership of over 500 million users, Facebook has become the powerhouse of the social networking world. It is estimated that nearly one half of those users access their accounts at least once per day. For anyone looking to build their AdvoCare® business, this creates an ideal point of high visibility for their marketing efforts.

You will want to begin by carefully crafting your personal profile. At the very minimum, be sure to include a link to your distributor website and identify your profession as a business owner in the weight loss field. Your profile needs to reflect your value in the marketplace, since those you will be inviting to connect with you will typically take a look at your profile when determining whether or not to approve that connection.

The next step is to begin making connections with others who are in your prospective market. The best way to simplify this task is look for Facebook groups that are focused on such topics as weight loss, dieting, diet and exercise and nutrition. Be sure to join each of these groups and become an active part of the discussions within those groups. Resist the urge to make pitches and post links to your AdvoCare® weight loss products. It is better for you to provide insights into such things as the importance of nutrition, supplements, portion control, exercise, etc… in weight loss. Direct group members to articles and other resources on the topic of weight loss, health and fitness.

Begin inviting the members of these groups to connect with you as a friend. Send an introductory message that says: “Hi (person’s name), you and I are members of the (group name) Facebook group. I would like to connect with you to share information and encouragement in the area of weight loss.” This approach allows you to connect on a common point of interest and begin developing a relationship, which is of course the foundation of a network marketing business such as AdvoCare®.

Now you want to set up your own group. This group might be a group that shares weight loss tips and success stories. Send each of your Facebook griends a group invitation. Ask them to submit their stories, photographs and other valuable content. The key to making your group work is the ability to create an ongoing dialogue between the group members. Here is the place that you can really begin to add value to your marketing efforts. Create small video pieces that are no more than 3-4 minutes in length to highlight a highlight a topic of interest. For example you might do a video that discusses the importance of monitoring a person’s carbohydrate intake. Additionally you will want to introduce the full line of AdvoCare® weight loss products by adding your own story and the story of other AdvoCare® customers and distributors.

The creation of a fan page will be your final step. The focus of your fan page will be you and your AdvoCare® business. Begin by inviting your friends and group members to “like” your fan page. When a group member takes this step, the content you post to the wall of the fan page will also displays on their wall. Use your fan page to highlight a specific product each week and testimonials about that product. Your fan page is also a great place to invite people to take a closer look at the AdvoCare® business opportunity.

If you are not doing so already, you need to be marketing AdvoCare® weight loss products on Facebook.

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